Hello, my friends. Oh, my gosh. I am ready for this episode. This is episode number 37 of Design your dream life.
And we are just going to dive right in because I have been having the most incredible conversations lately, and I've been having massive aha moments. My friends have been having them as well. You know those conversations where something just clicks and you're like, holy shit.
That is what I have been missing. That has been just the theme of my life for a little bit. And so I wrote down some of my biggest ahas or just some fun ones I really wanted to share.
And this episode is just gonna be rapid fire aha moments over the past couple of months from amazing conversations with just some of the most amazing, successful humans on this planet. So first up, I was talking to a friend who runs this amazing business, and she was telling me about her marketing struggles.
And we're talking, and I realized something that applies to all of us because she was saying she was just trying to appeal to everyone, and I was like, wait a minute, stop. That's just. That's wrong. You're trying to be everybody's cup of tea when you need to be somebody. Shot of tequila instead. And then it hit me.
We are all trying to be this mild, safe thing. So many of us, it's like, we. We don't want to anyone off, especially in this world of, like, cancel culture.
So we think it's safe that we could be appealing to everybody. Some people don't like tequila, and other people absolutely love it.
And so I think when we're talking about this, you need to actually make sure that in your messaging, like, what do you actually stand for?
Don't stand for all of the things you need to find, the things that you are actually for and you are against, and you are allowed to call out the things that you're against and you are. Okay. It's okay to say to haters, like, it's okay. We can agree to disagree. Like, you have your view, I have my view. I can.
I think that's one thing, too, is that I have such an open mind. I never think that my way is the only way.
But I think some of us, too, are just so scared of haters and cancel culture that we just try and please everyone in our marketing in our messaging.
And I think it's still safe to be able to say, no, I'm not like, so and so, or I think this strategy or this type of thing is not good, and here's why. So that was one of those aha moments. And then I was talking to a friend who runs a marketing agency, and she was stressed about her competition.
So we're talking about how so many people are saying, it's like, it's so hard and you're always competing, and it just feels like there is this market saturation out there with everything in this industry. And I'm like, yeah, but I honestly feel like it could be a little bit deeper than that, because your biggest competitor isn't another business.
It's your prospect's Netflix account. And we were just like, oh, my gosh, that's so good.
Because we are competing with everything else that person could be doing with their time and attention. And that completely shifted how we were talking even about content and offers and everything, and even just hooks. It's.
You know, so many people, at the end of the day, they just want a Netflix binge, right? And so you're not only competing against other people, but you're competing against what people want to do with their free time.
And so you need to take that into consideration. I was like, man, that is so good. And then, okay, I was talking to another friend about her pricing, and she's.
I don't think people can afford what I really want to charge. And I'm like, wait, hold up. People say that they cannot afford your thing, always have money for what they actually want.
Have you ever found that to be true? I feel like when people have a money objection, it's not actually about the money.
Because there have been times, and I don't know, I swear, you would. Like, I've had this, so I'm sure everyone else has.
There have been times in your life where you do not have the money for something, and somebody's talking to you and they're selling you something, and you're like, fuck it, I'll figure it out, and you go for it anyways. Now, I'm not saying you should be that type of person, everybody.
But I am just saying if you are getting a lot of people and you're getting that feedback in your business, if people are just saying, like, it's a hard time right now, like, they can't afford it, then you haven't done a good enough job in your messaging and your conversation with them for them to realize that, wait a minute. This is important enough for me to part with my money. So I think that is super, super important. All right, let's see.
I have a little list of things that I wrote down a bunch, and I don't want to read them all because I Don't want this to be a forever episode. Actually want to try and make this like a short and quick episode. But let's see.
I wrote some stuff about a life, okay, so talking with a friend, she's been crushing it in her business, but just feeling weird about celebrating her success. Just like around family and other friends. It's. This world can be a little isolating when we have like big numbers here.
When you start hanging out with people who are successful in this digital world, like everybody's personal lives, like your friends or like your kids. Like when you go to a kid event and you're talking to the other moms, like it's such a different world. Right?
And so I think sometimes too is that people get weird about celebrating their success. So your success does not have to take away from anyone else's life or their success. There is abundance of everything.
So why do we dim our light thinking that it's going to somehow help other people? I will tell you with me some now, have I lost some friendships as I become successful? A hundred percent. Even some, some good relationships.
But have I gained some better relationships? Absolutely.
And I think any of the friends who, let's say, allow me to celebrate my success, they're happy for me, just as I am happy for my friends when they have success. Even if that success is a hundred times more success than what I have in my life.
And so I think it's just really important that people talk about there's like this fine line of what are the kids calling flexing. I don't know if it's probably even old from the time that it was created, like showing off your money. And I'm like.
And I once had one of my kids say that as mom, you should watch this. Because there are times when we are out with just our family and I'll do a hundred percent tip. And I'm like. And I just love it.
It's one of the ways I love giving back. And I think of it that way. And we were out with some friends and I did, did a hundred percent tip because this woman was, she was so amazing.
We were out for breakfast. She's. I'm sorry, I disappeared. The cook called in sick. So I'm the cook, I'm the server. I'm everything today. And I gave her a hundred percent tip.
And I think that was the second time I gave a hundred percent tip in a group setting. And it, it, I realized the last time I did it was with some friends. I had been with friends for a long time. And our friendship changed after that.
And I was wondering why, and I didn't know. And then I just let it go. But my son said something to me. He's mom, you've got to be careful when you do that in front of people.
Because some people would think that's a way of you, like, throwing your money around or showing off. And I was like, you know what? Then that is their problem.
I am not going to not give this woman who deserves a hundred percent tip because she's working her ass off and I have the means to do it because somebody else is offended and thinking I'm throwing my fucking money around. I'm sorry, that's just not. And it's just really interesting.
That dynamic of that would be not only dimming my light, but also this woman wouldn't get that tip that day. And she deserved it. She was so grateful. She was in tears. She was just like, I've never had this before. I can't believe she was like. She was in tears.
Literally saying how underappreciated she feels in this job. So much so that she was thinking of quitting. And that my tip literally just meant more to her than anything else and anything else that day anyways.
Than anything else that day. And I just. I feel like those random acts of kindness, like, I don't do for myself like I do for other people.
And if other people are watching me do this and they're judging me or having resentment towards me, that is your fucking problem. It is not my problem.
The one time I was at a lab and I do random acts of kindness, you guys, in every way that I can possibly think of because I do have money, and I think it's great to give. So I was getting blood drawn and it was a really long line. And it was this one woman running this whole thing.
And there was people being mean to her, very mean to her. And then this other lab sent this guy. He cut. Actually cut in front of me when I was next. And I was just like, oh, my goodness.
So when I finally got in there, I had said to her, you are doing a really great job. And she cheered up. And she said, thank you so much. This has been much. I can't handle this. The stress of this is just eating at me.
And she almost just fell apart. And I was just like, no, listen, you're doing fantastic.
And if nobody at your job has told you that, I'm telling you, the person here, human to human, I appreciate you. You're doing a phenomenal job. And.
And so after my blood work was done, I. I went over to Sobeys across the street, and I bought her a big bouquet of flowers. And I came back, and she was closed for lunch. And you could.
So I knocked on the window, and you could tell, like, when she first looked up, her face was just like. Because she had told me people bang on the window, shoot her the finger, all of this stuff. And.
And she looked up, and I had flowers, and I pointed at them, and I. Then I pointed to her like, these are free. And she's like. And she was just bawling, and she.
She just said, you have no idea how much this means to me. And again, I'm doing that because I thought that person deserved that. Found out later she did end up quitting, which, I mean, hey, good for her.
But I just want to say that somebody could be witnessing that and say, oh, my gosh, that is so amazing. And then somebody else could witness it and have a completely different experience. But that's not up to me. Like, I'm not doing any of this for me.
My success, the way that I give. It's for no one else other than me. I feel like I went on a bit of a tangent, so now I'm gonna, like, skip through some of this. This stuff.
Okay, let's talk about some money stuff. Oh, my goodness. So one. One thing we were talking about is. We were saying how rich people don't ask, can I afford this?
They ask, how can I afford this? And here's what's really crazy is that I feel like I have done this my entire life, and I feel like I do that in business, too. I don't say, can.
I'm like, how do I make this happen? How do I make this work? How do I turn this funnel around? How do I make these ads work? Like, I know that there's a solution.
And I think one of the reasons that I have personally been so successful is because I have that mindset of I'm always asking the right questions. Because to me, it's like, you have to keep going. There are only two options. You stop or you keep going. I always keep going.
But in order to always keep going, you have to ask yourself the right questions. So stop playing a victim or stop saying, oh, I don't know. Like, I can't really. I don't. I just. Here's a bad question. I can. I just don't understand.
What is wrong with this funnel? I don't understand. It's broken. I don't know the right question. To ask is, okay, my conversion rate just dropped 2%. How can I test things?
Or what can I test to try and change this? What do I know? What research can I look at? Who can I study? What can I do to turn this funnel around? See the difference in those questions?
So I feel like if you're a really good per. Not a really good person, if you are a really good at asking yourself good questions, amazing things will happen. All right.
Goodness gracious, you guys. I feel like the episode's getting a little long, so I will say this. I constantly am taking notes and aha moments.
I loved this episode where I just got to brain dump some amazing aha moments. Oh. The last thing I do want to talk about is just a business reality check because honestly, I need to share this. So this was when I had started.
So I'm gonna. I'm gonna end the episode with this because I'm telling you, people have been saying that they are struggling lately, right? Their business results.
Oh my gosh. There's so much going on. So many people who are just struggling. But I wanna share with you some of the wins.
So I literally just did a webinar funnel with a client, and even though we had the lowest show up rate we've ever had, it was horrible. We usually get 28 to 30% show up rate. We only had 2%, but we had 10% convert on almost a 2k offer. 10%? Insane. Are you kidding me? It's so insane.
But we did end up. Here's what's insane. So we ended up with selling, I think around 23 spots. In the last.
Last launch we did 28, but we had more cash collected because more people paid in full this time around than last time around. And. But at the same time, more people than ever complained about how much it was.
So I want to share that with you because I think that's super important. The people who can't afford it are also the ones who speak the loudest.
But if you look at the numbers, we've never had as many paid in fulls for a $2,000 program. So what does that tell you? People can afford it. It's just maybe more people want it that can't afford it.
But overall, the launch did better than the last time around because of all the paid in fulls. And our numbers were super close, even though we had that horror. We had some glitches that affected our show up rate, but we rebounded pretty good.
So then I'm talking to. So I want to share you that piece.
But then I was also talking to a friend and she was telling me that her client is struggling hard, so hard to sell a 997 offer. It's completely different result. So some people are struggling so hard right now. And we're.
And she was saying like she's dming people reaching out and all. But we didn't do any of that in our. Like, I'm like. And she's. I'm working too hard for 9 97.
I agree that her client said that because there are definitely easier ways when we're looking at that. There's somebody who's winning and somebody who's losing. Right?
And then I just launched a new funnel with another client and we're spending about $200 a day. This funnel is going insane. It's bringing in about $1,200 per day in sales. But you know what?
That same client, we launched a funnel before this one, and it had been up and down and all around with the results. So yes, things are working for some people, but. And they are other people who.
Things are struggling or it is, honestly, I'm telling you, it's the ability to keep going and testing and tweaking. I will say this with both of these scenarios, right? Like a funnel like this. I haven't seen a funnel like this perform in a long time.
And I've performed. I've done a lot of funnels. It's insane now. I don't know how long it'll last. We. I don't have a little crystal ball to know.
I have been behind the scenes of lots of seven figure funnels and very rarely do I see a funnel like this. This is what I would say is a unicorn funnel. No matter how long it lasts, to put $200 in ad spend and get $1,200 a day consistently is crazy.
And so I will say. But then the other funnel continues to struggle a little bit. It loses money some days, it makes money some days, overall, it's doing okay.
And then I have another client with some funnels that, dang it, they're just, they're just dying. And we're trying all of these things and we're trying to revive them and they're struggling.
And so, yes, are a lot of people complaining a hundred percent. But I think now more than ever we have to get focused on the facts, the numbers.
And I think now more than ever too, is you have to focus on the problem you're solving. And is the problem big enough? Is it specific enough? And is your messaging big bang on.
All right, friends, this has gone on a little longer than I wanted to, but I hope that you have an amazing day, and I will see you on the next episode.